like nearly every boy in the 70s, I owned a GI Joe doll. I never played with him too much, as I mostly wanted it for the deep sea playset that came with the octopus. wish I still had that! the early to mid 70s had them break out a whole bunch of new style Joes and this "action team", so they could add a few more to their cast of characters.
what gets me is that Bulletman was a superhero from the 40s, who hadn't been seen much since then. probably was a cheap license for Hasbro to pick up. the ads never stated he was a "real" superhero, so in my young eyes he looked kind of dumb. still does, actually. interestingly, wiki doesn't even mention the lawsuit that defined GI Joe as a doll.