King Kong and Godzilla vs. The Italians?

In doing research for the upcoming King Kong vs. Godzilla issue. I came across this interesting poster.  I wonder what goes on in the marketing heads when they do things like this.  I mean, it has to be about name brand recognition, at least for some of it.  I wonder how many people were disappointed when they went to this movie and got Destroy All Planets?  I mean, I would have loved it, but dang, not one of the monsters shown is in the movie itself.

This advertised movie looks great though- now I want to see it.  Godzilla fighting the Yog monsters? Sign me up!